What should be kept in mind while writing Ad Copy?

What should be kept in mind while writing Ad Copy? 


To attract the appropriate audience and persuade them to take the intended action, crafting persuasive ad copy is essential. Regardless of the platform, be it Google Ads or social media ads, the following suggestions can assist you in creating compelling ad copy.

·        Keyword in ad copy : Use relevant keywords in your ad copy to improve visibility and relevance. Align your ad with users' search intent

·        Be specific as a user query: Put the keyword in the ad copy but the keyword will be in such a way that the user searches exactly the way it is. Suppose someone searched for Maina's mother, after searching, if they see Maina's mother, then psychology will play. Oh, that's what Maina's mother clicks quickly. If the user writes the query and searches the headline, then the click will come.

·        Call to Action (CTA): Call him to take action. In the case of digital marketing or any marketing, shop now (for e-commerce), in the case of lead generation, learn now, signup now (take membership), order now, discover and see what is available, these are the CTA. . The button we give it to is the CTA button

·        Psychological approach to find the right fit: You tell the feature, benefit etc. of your product

·        Don’t Sell a False Bill of Goods: We will not give any false statement. Means your offer ended yesterday like this. We cannot write false statement in ad copy

Use Ad Extension : Choose best Extension for your business suitable.

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