The Wrong Teaching About The Sales Count That Is Completely Drowning Your Dream Business
Those of you who are doing or starting a business, you will find out two questions first. Then the business can survive and grow. If you run after your dream like a gambler, it won't take long to lose everything.
If you target to do business, you have to prepare an additional secret eye. The ability to understand what the market will show you is what marketing is showing you.Your extra hidden eye will reveal what the market is not showing or hiding.
The market is showing you, others are starting a business from poverty and selling a lot, making a lot of money. 50 lakhs is being sold, how much has gone up from the bottom, then why can't you? Your business extra secret eye will then start looking for answers to many if, but not all, questions.
Let's say you run a daily $200 website purchase campaign on Facebook and you see 120 orders coming in from the ad manager. Now when you go to confirm the order by phone, you will see that there are 80 orders. When you ship these 80 hours, you will see that 66-70 hours have been delivered. So you got 70 sales for $200. Now there is more calculation, that 10 is coming back there is an expense which will be deducted from your pocket, Then you will see that you spent $200 but left your pocket with $220.
The point is, you got 70 sales for $220, right?
This mistake in calculation is actually the root cause of all failures!!
If you're in business, you've acquired 70 customers with repeat value, not 70 sales. That means you'll be working with its total life-time value. In the next month, these 70 people and the 50 people who left will bring 90 sales from a total of 120 people - means you will not have advertising budget to bring these 90 sales, you will have brand and product performance. 120 people visited your website. They haven't bought the product yet. But they know you. How do you know? How long your brand value stays in the brains of these 120 people depends on whether through a very smart message or content. Even if he doesn't buy now, your brand name will be at the top of his mind like Horlicks. Then they will convert to your cell and recommend others. Then from these 90 sales you bring sales without any advertising cost. And if you run the ad, there will be new acquisition. Continue like this for 6 months only. Watch what happens in the game.

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