Google Ads Bidding Strategy

 Google Ads Bidding Strategy



Bidding means optimizing my Ad so that the goal is achieved. Means only viewing to those who will buy. Bidding is done in real time. It means how much someone wants to pay to google as soon as they search.

1.Manual Bidding strategies:-

  • Manual CPC

  • CPM(cost per 1000 impression)

  • vCPM(viewable cost per impression)


2.Smart/Automated Bidding Strategies:-

  • Target CPA

  • Target ROAS

  • Maximize Clicks

  • Maximize conversions

  • Enhanced CPC (ECPC)

  • Target Impression share

  • Maximize conversions value



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