Mohammad Azhar

Most Common PPC Campaign mistakes you have to avoid for your business: PPC is a powerful tool and can help increase visibility, traffic, and conversions if used correctly. However, with ever-evolving rules and tactics across search engines and social media platforms, it’s important to stay up-to-date with the latest trends as well as avoid some of the most frequent mistakes that could prevent you from attaining success ·         Not Define Specific Campaigns Goals :   One of the most common mistakes that marketers make when creating a PPC campaign is failing to set specific goals. Without clear objectives, it’s impossible to measure success or determine whether your efforts are paying off. Before launching your PPC campaign, take the time to define what you want to achieve and how you will measure progress toward those goals. ·         No Specifying keywords research (Negative+Positive) :   Your...

What should be kept in mind while writing Ad Copy?   To attract the appropriate audience and persuade them to take the intended action, crafting persuasive ad copy is essential. Regardless of the platform, be it Google Ads or social media ads, the following suggestions can assist you in creating compelling ad copy. ·         Keyword in ad copy : Use relevant keywords in your ad copy to improve visibility and relevance. Align your ad with users' search intent ·         Be specific as a user query : Put the keyword in the ad copy but the keyword will be in such a way that the user searches exactly the way it is. Suppose someone searched for Maina's mother, after searching, if they see Maina's mother, then psychology will play. Oh, that's what Maina's mother clicks quickly. If the user writes the query and searches the headline, then the click will come. ·         Call to Action (...